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The future of Google’s design strategy: Material Design

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Google Inc. is a company which is changing our world day by day; they have slowly and steadily permeated into every face of our lives. Whether it’s Google search, Gmail, Google Docs, Android or any other Google product that we use, we are constantly becoming dependent on Google for our needs. This calls for Google to have a unified approach towards all of its products. Users don’t want to be confused between the different platforms of mobile and web. They seek uniformity and ease of usage. This is exactly what Google aims to provide to us through its new Material design.

google material design

What is Material design? Where does it seek its inspiration from?

The word Material in Material design is a metaphor according to Google. The notion of material according to them is a combined approach towards surfaces and spaces. They have tried to keep it real yet make it seem open to new design changes and exploration.

The trend towards flat design that has dominated web design and interfaces since2013 is visible in Material design too. Material design can be aptly called as Google’s take on Flat design.

The concept of bold typography and edge to edge design is evident in the Material design. Bold colours that stand out, designs which seem hierarchical and use of white spaces intentionally to accentuate some of the other content is one of the essential features of the Material Design provided by Google.

The future of Google design strategy Material Design

What is the Aim of Material design?

The aim of material design according to Google is to help user find things better. The aim is to aid user action and make working on any device or platform easier and pleasurable experience.

Animation, touch inputs and everything is geared towards making the user feel in control of the system and user interface elements. Animation components have been designed to look like the part of a single platform.

Finally to sum it up in the words of Google itself,
“Design is the art of considered creation. Our goal is to satisfy the diverse spectrum of human needs. As those needs evolve, so too must our designs, practices and philosophies.
We challenge ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science.
THIS IS MATERIAL DESIGN!”

What does it mean for the end user?

For people like you and me it means that soon we will get a better user experience on our Android devices, on Google services on the internet and elsewhere.
Material design goes live on Android with Android 5 i.e. Android L which hasn’t been officially named yet. It will be slowly seen across all Google services and we hope that using our favourite Google product will be easier in the near future!

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Keep visiting Techosky.com for more such awesome posts related to web design, blogging and latest tech trends!

This post was written by Aditya Nath Jha who blogs at Inspire2rise.com and works as an SEO for MyRefers. He is a blogger, website speed optimizer and when he is not blogging he loves to play his guitar and create music!

About Sugandha

Sugandha is a Blogger who blogs at Techosky.com. A Student Persuing her BCA from Haldwani, Uttarakhand. Music is her Life, Facebook Addict, Gadget Lover, Known as TechGirl!

3 comments

  1. Sugandha

    My God , How do you search such difficult words ? Hahaha Kidding
    You gave us a preview of near future of the world of the internet in this article . Material Design seems interesting ,
    Keep in up and keep us up to date .
    Bilal Khan recently posted…AVG PC Tuneup 2014 14.0.1001.519 Working Serial Key & PatchMy Profile

  2. Sugandha,

    Well Google has done an excellent job, So will the Low-end Devices run smooth with this design, I mean will the RAM have enough space to run the another apps? Like Samsung also has a neat design but the TouchWiz itself consumes 50 % of the RAM, what about the material design? will it work great with the Less RAM based devices or even 1GB devices?

  3. Hi Sugandha,
    Awesome post which contain very useful information about The future of Google’s design strategy: Material Design. Very interesting and informative article. I liked it. I hope it will help me. Thanks for sharing views.

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